Epcot Holidays: Social Media Plan

 Note:  This post is for educational purposes only.  I am not affiliated with Disney; the information below is not official Disney plans or hashtags.  It is a response to an assignment.  If I were a social media specialist for Epcot, below may be the direction I would take for their holiday campaign.

Campaign Goals:
* Attract guests to Epcot for the Holidays Around the World event.
* Increase Facebook and Twitter followers by 15%.
* Increase tweets from users by 25% during the month of December 2015.

The campaign will run from December 1 through December 31 on our Facebook and Twitter pages.  The plan will focus on the Holidays Around the World event and will incorporate a family theme.  We will introduce two new hashtags: #epcotfamily, #epcotholidays.  These hashtags will be used in all Twitter and Facebook posts.  If the campaign is successful, guests will begin to feel a part of the Epcot family and consider the park a part of theirs.

We will follow the schedule below to create posts for the two platforms.  Additional posts will be made for holidays, unexpected events, and as needed.

Monday:  Holiday Storytellers – feature a different country each week
Tuesday:  Food – feature new dish each week, ask for response from followers
Wednesday:  Family Interaction – post pictures of families at the park today featuring different areas
Thursdays:  Behind the Scenes – Epcot employees share their family traditions
Friday:  Events Featured – feature various events from the calendar
Saturday:  Call for Photos – encourage followers to post pics of their family at Epcot
Sunday:  Family Favorite – encourage followers to post their family’s favorite Epcot holiday experience

Tues, Dec 1
FB:  Have you tried the Bûche de Noël au Chocolate at Les Halles Boulangerie Patisserie?  It’s to die for!  Make your way to France and let us know what you think. Does it compare to your Grandma’s fruit cake?  Rate it 1-10. 10=out of this world! #epcotholidays   (include photo & blog link)
Epcot-France-Holiday-Christmas-Log-1-524x625
Tw:  Try the Bûche de Noël au Chocolate at Les Halles Boulangerie Patisserie in France.  Rate it 1-10.  10=amazing!  #epcotholidays  (include blog link)


FB:  Candlelight Processional. Each night, a celebrity narrator tells the biblical tale of a savior born to a virgin in Bethlehem. Gorgeous choral pieces performed by an orchestra and various choirs are interwoven with the narration, inspiring the audience with songs of hope and joy. Celebrity narrators this week: Neil Patrick Harris 1-3rd; Whoopi Goldberg 4-5th; Joe Morton 6-8th  #epcotholidays (include attraction photo and link for tickets/info)
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Tw:  Join the celebs at the Candlelight Processional for a biblical tale of a savior born in Bethlehem. #epcotholidays (include attraction photo and link for tickets/info)

Wed, Dec 2
FB:  The Johnson’s and Brown’s really know how to jam with the JAMMitors.  Go check them out at Future World East!  #epcotfamily  #epcotholidays  (include photos of the families with JAMMitors; insert correct names)
Tw:  Check out the Johnson’s and Brown’s jamming with the Jammitors.  Find them at Future World East.  #epcotfamily  #epcotholidays  (include photos of the families with JAMMitors; insert correct names)

Thurs, Dec 3
FB:  Feature an Epcot employee from Norway.  Short 3 question survey about holiday in Norway and photo of employee posted to page.  Provide link to a full Q&A interview.  3 Questions:  What is your favorite holiday food?  What is your favorite holiday tradition?  What do people not know about the holidays in Norwary?  #epcotfamily  #epcotholidays
Tw:  Feature an Epcot employee from Norway.  One line teaser from Q&A tweeted with link to complete interview.  Post photo of employee if space allows.  #epcotfamily  #epcotholidays

Fri, Dec 4
FB:  Bringing your family to the Candlelight Processional?  Check out the various dining packages available.  Make it a night to remember!  #epcotfamily  #epcotholidays  (include photos and link to dining packages)
biergarten-restaurant-00  candlelight-dinner-packages-04
Tw:  Couple and family dining packages available for the Candlelight Processional.  Make it a night to remember!  #epcotfamily  #epcotholidays  (link to dining packages)

Sat, Dec 5
FB:  Did you catch a photo of dad with the JAMMitors, the kids with Father Christmas?  Share your photos. We’d love to see them!  Join the Epcot family!  #epcotfamily  #epcotholidays
Tw:  Catch a photo of dad with the JAMMitors, the kids with Father Christmas?  Join the Epcot family and share your photos! #epcotfamily  #epcotholidays

Sun, Dec 6
FB:  Traveling the world at Epcot this holiday season?  Share your experience.  Post a pic of your family and tell us about your favorite experience here at Epcot! #epcotfamily  #epcotholidays
Tw:  Traveling the world at Epcot this holiday season?  Share your experience.  Post a pic of your family and tell us about your favorite experience! #epcotfamily  #epcotholidays

Mon, Dec 7
FB:  Candlelight Processional. Each night, a celebrity narrator tells the biblical tale of a savior born to a virgin in Bethlehem. Gorgeous choral pieces performed by an orchestra and various choirs are interwoven with the narration, inspiring the audience with songs of hope and joy. Celebrity narrators this week: Joe Morton 7-8th; Ana Gasteyer 9-11th; Meredith Vieira 12-14th.  #epcotholidays (include attraction photo and link for tickets/info)
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Tw:  Join the celebs at the Candlelight Processional for a biblical tale of a savior born in Bethlehem. #epcotholidays (include attraction photo and link for tickets/info)

Tues, Dec 8
FB: Enjoy some Hot Applejack Cider at the Rose and Crown Beer Stand in the United Kingdom Pavilion. This hot mulled cider with whiskey and seasonal spices screams holidays! (Yes, please!)  Have a story to share over Applejack Cider?  Tell us about it!  #epcotholidays  (include photo and blog link)
UK-Pavilion-Beer-Cart-Hot-Applejack-Cider-600x392
Tw:  Enjoy some Hot Applejack Cider at the Rose and Crown Beer Stand in the United Kingdom Pavilion.  Share your holiday cider story with us! #epcotholidays  (include blog link)

Wed, Dec 9
FB:  The Rodriguez family knows how to have a good time!  They can’t help but enjoy IllumiNations.  Join them.  The show starts every night at 9:30.  #epcotfamily  #epcotholidays  (include photos of the family at IllumiNations; insert correct name)
Tw:  The Rodriguez family enjoying IllumiNations. Join them. Daily 9:30pm. #epcotfamily  #epcotholidays  (include photo of the family at IllumiNations; insert correct name)

Thurs, Dec 10
FB:  Feature an Epcot employee from Italy.  Short 3 question survey about holiday in Italy and photo of employee posted to page.  Provide link to a full Q&A interview.  3 Questions:  What is your favorite holiday food?  What is your favorite holiday tradition?  What do people not know about the holidays in Italy?  #epcotfamily  #epcotholidays
Tw:  Feature an Epcot employee from Italy.  One line teaser from Q&A tweeted with link to complete interview.  Post photo of employee if space allows.  #epcotfamily  #epcotholidays

Fri, Dec 11
FB: “Joyful! A Gospel Celebration of the Season”  Be inspired by a seasonal showcase that blends gospel and inspirational melodies with jazz, R&B, and hip hop music. #epcotholidays  (include photos of the show; link to purchase tickets)
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Tw:  “Joyful! A Gospel Celebration of the Season”  Come see the show!. #epcotholidays  (include photo of the show; link to purchase tickets)

Sat, Dec 12
FB:  Did you catch a photo of dad with the JAMMitors, the kids with Father Christmas?  Share your photos. We’d love to see them!  Join the Epcot family!  #epcotfamily  #epcotholidays
Tw:  Catch a photo of dad with the JAMMitors, the kids with Father Christmas?  Join the Epcot family and share your photos! #epcotfamily  #epcotholidays

Sun, Dec 13
FB:  Traveling the world at Epcot this holiday season?  Share your experience.  Post a pic of your family and tell us about your favorite experience here at Epcot! #epcotfamily  #epcotholidays
Tw:  Traveling the world at Epcot this holiday season?  Share your experience.  Post a pic of your family and tell us about your favorite experience! #epcotfamily  #epcotholidays

Mon, Dec 14
FB:  Candlelight Processional. Each night, a celebrity narrator tells the biblical tale of a savior born to a virgin in Bethlehem. Gorgeous choral pieces performed by an orchestra and various choirs are interwoven with the narration, inspiring the audience with songs of hope and joy. Celebrity narrators this week: America Ferreia 15-17th; Chandra Wilson 18-20th.  #epcotholidays (include updated attraction photo and link for tickets/info)
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Tw:  Join the celebs at the Candlelight Processional for a biblical tale of a savior born in Bethlehem. #epcotholidays (include attraction photo and link for tickets/info)

Tues, Dec 15
FB:  The Kabuki Cafe in Japan is serving their famous Teriyaki Chicken Karaage.  This holiday special won’t stay long.  Get it while it’s here and tell us how you liked it.  Can you describe this delicious dish with just ONE word?  #epcotholidays  (include phote and blog link)
Kabuki Cafe
Tw:  The Kabuki Cafe in Japan is serving their famous Teriyaki Chicken Karaage.  Try it. Describe it. Use just ONE word.  #epcotholidays  (include blog link)

Wed, Dec 16
FB:  Is that Belle?  And who are those other princesses?  Oh, it’s the Dudley girls!  #epcotfamily  #epcotholidays  (include photos of a family with girls & Belle; insert correct name)
Tw:  Is that Belle?  And who are those other princesses?  Oh, it’s the Dudley girls!  #epcotfamily  #epcotholidays  (include photo of a family with girls & Belle; insert correct name)

Thurs, Dec 17
FB:  Feature an Epcot employee from Morocco.  Short 3 question survey about holiday in Morocco and photo of employee posted to page.  Provide link to a full Q&A interview.  3 Questions:  What is your favorite holiday food?  What is your favorite holiday tradition?  What do people not know about the holidays in Morocco?  #epcotfamily  #epcotholidays
Tw:  Feature an Epcot employee from Morocco.  One line teaser from Q&A tweeted with link to complete interview.  Post photo of employee if space allows.  #epcotfamily  #epcotholidays

Fri, Dec 18
FB: Meet us in China. Feast your eyes on the colorful Chinese Lion Dance, which brings good fortune and happiness to all during major celebrations like the Lunar New Year and Lantern Festival.  #epcotholidays  (include photos of the show; link to purchase tickets)
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Tw:  Meet us in China for the Chinese Lion Dance celebration.  #epcotholidays  (include photo of the show; link to purchase tickets)

Sat, Dec 19
FB:  Did you catch a photo of dad with the JAMMitors, the kids with Father Christmas?  Share your photos. We’d love to see them!  Join the Epcot family!  #epcotfamily  #epcotholidays
Tw:  Catch a photo of dad with the JAMMitors, the kids with Father Christmas?  Join the Epcot family and share your photos! #epcotfamily  #epcotholidays

Sun, Dec 20
FB:  Traveling the world at Epcot this holiday season?  Share your experience.  Post a pic of your family and tell us about your favorite experience here at Epcot! #epcotfamily  #epcotholidays
Tw:  Traveling the world at Epcot this holiday season?  Share your experience.  Post a pic of your family and tell us about your favorite experience! #epcotfamily  #epcotholidays

Mon, Dec 21
FB:  Candlelight Processional. Each night, a celebrity narrator tells the biblical tale of a savior born to a virgin in Bethlehem. Gorgeous choral pieces performed by an orchestra and various choirs are interwoven with the narration, inspiring the audience with songs of hope and joy. Celebrity narrators this week: Daniel Dae Kim 21-23rd; Edward James Olmos 24-26th; Blair Underwood 27th.  #epcotholidays (include updated attraction photo and link for tickets/info)
untitled2
Tw:  Join the celebs at the Candlelight Processional for a biblical tale of a savior born in Bethlehem. #epcotholidays (include updated attraction photo and link for tickets/info)

Tues, Dec 22
FB:  The Sugar and Spice Holiday Bakery in the American Adventure Pavilion is THE place to grab a gingerbread, chocolate chip, or sugar cookie while waiting in line to meet Santa and Mrs. Claus!  Share those photos of you with Santa and your cookie!  #epcotholidays  (include photo)
Epcot-holiday-sugar-and-spice-holiday-bakery-3-600x391
Tw:  Grab a cookie at The Sugar and Spice Holiday Bakery in the American Adventure Pavilion.  Post your cookie photos! #epcotholidays

Wed, Dec 23
FB:  ¡Feliz Navidad! The Richards are definitely enjoying this holiday fiesta.  Dad looks like he’s ready to join the mariachis and dancers!  #epcotfamily  #epcotholidays  (include photos of a family with a dancing dad; insert correct name)
Tw:  ¡Feliz Navidad! The Richards are enjoying this holiday fiesta.  Look at Dad! #epcotfamily  #epcotholidays  (include photo of a family with a dancing dad; insert correct name)

Thurs, Dec 17
FB:  Feature an Epcot employee from Germany.  Short 3 question survey about holiday in Germany and photo of employee posted to page.  Provide link to a full Q&A interview.  3 Questions:  What is your favorite holiday food?  What is your favorite holiday tradition?  What do people not know about the holidays in Germany?  #epcotfamily  #epcotholidays
Tw:  Feature an Epcot employee from Germany.  One line teaser from Q&A tweeted with link to complete interview.  Post photo of employee if space allows.  #epcotfamily  #epcotholidays

Fri, Dec 25
FB: Share your Christmas wishes with Santa and Mrs. Claus in the American Adventure. Join the Voices of Liberty Dickens Carolers as they sing favorite Christmas carols.  #epcotholidays  (include photos of the attractions)
carolers imagesMV61KY0Y
Tw:  Come sing with carolers and share your Christmas wishes with Santa in America.  #epcotholidays  (include photo of attractions)

FB:  Merry Christmas from our family to yours!  #epcotfamily  #epcotholidays (insert employee group photo)
Tw:  Merry Christmas from our family to yours!  #epcotfamily  #epcotholidays (insert employee group photo)

Sat, Dec 26
FB:  Did you catch a photo of dad with the JAMMitors, the kids with Father Christmas?  Share your photos. We’d love to see them!  Join the Epcot family!  #epcotfamily  #epcotholidays
Tw:  Catch a photo of dad with the JAMMitors, the kids with Father Christmas?  Join the Epcot family and share your photos! #epcotfamily  #epcotholidays

Sun, Dec 27
FB:  Traveling the world at Epcot this holiday season?  Share your experience.  Post a pic of your family and tell us about your favorite experience here at Epcot! #epcotfamily  #epcotholidays
Tw:  Traveling the world at Epcot this holiday season?  Share your experience.  Post a pic of your family and tell us about your favorite experience! #epcotfamily  #epcotholidays

Mon, Dec 28
FB:  Last week to catch the magic of the Candlelight Processional. Each night, a celebrity narrator tells the biblical tale of a savior born to a virgin in Bethlehem. Celebrity narrators this week: Blair Underwood 28th; Amy Grant 29-30th.  #epcotholidays (include updated attraction photo and link for tickets/info)
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Tw:  Join the celebs at the Candlelight Processional for a biblical tale of a savior born in Bethlehem. #epcotholidays (include updated attraction photo and link for tickets/info)

Tues, Dec 29
FB:  Toast the season with some Gluhwein to go along with your Stollen (holiday fruit cake) in Germany.  How does it compare to your regular drink of choice?  Rate it 1-10.  10=holiday favorite!  #epcotholidays   (include blog link and photo)
gluhwein-top
Tw:  Toast the season with some Gluhwein to go along with your Stollen in Germany.  Rate it 1-10.  10=holiday favorite!  #epcotholidays  (include blog link)

Wed, Dec 30
FB:  Look at all those bags, Mrs. Rodgers.  Gifts for the children, right mom?  A little holiday shopping never hurt anyone!  (include photos of a family with a mom full of shopping bags; insert correct name)
Tw:  Gifts for the kids, right mom?  A little holiday shopping never hurt anyone!  (include photo of a family with a mom full of shopping bags; insert correct name)

Thurs, Dec 31
FB:  Feature an Epcot employee from China.  Short 3 question survey about holiday in China and photo of employee posted to page.  Provide link to a full Q&A interview.  3 Questions:  What is your favorite holiday food?  What is your favorite holiday tradition?  What do people not know about the holidays in China?  #epcotfamily  #epcotholidays
Tw:  Feature an Epcot employee from China.  One line teaser from Q&A tweeted with link to complete interview.  Post photo of employee if space allows.  #epcotfamily  #epcotholidays

FB:  A celebration filled with festive music, spectacular fireworks, and delicious food – start your new year off right.  Celebrate at with your Epcot family.  We’re waiting on you to pop the cork.  #epcotfamily  #epcotholidays (insert attraction photo)
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Tw:  Start your new year off right.  Celebrate with your Epcot family.  #epcotfamily  #epcotholidays (insert attraction photo)

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